Superyellow is a Nordic headwear brand located in Helsinki, Finland. The company was founded in 2007 by three ambitious designers, whose aim was to create functional and sustainable headwear. Inspired by the harsh Nordic climate, the materials used in the beanies needed to be long-lasting and suitable for different seasons and weather conditions. The name Superyellow represents the positive and energetic attitude to every-day-life!

Today Superyellow is a leading headwear brand with over 200 retailers around the world. In addition to Finland, Superyellow has retailers in 10 countries around the world including Germany, France, Austria, Switzerland, Netherlands, UK, Latvia, Estonia, Canada and USA. The selected Superyellow retailers include sport and outdoor stores and lifestyle shops.

Superyellow beanies are made in Finland from 100% merino wool, which is one of the best materials in the world due to its many great natural characteristics. In Superyellow beanies timeless, Scandinavian design is combined with high quality materials. The Superyellow ideology is simple: to create products that have great, long-lasting impact on people’s everyday lives but little impact on the environment. #wedothingsright