About us


Superyellow is a Scandinavian headwear brand established in 2007. Our base camp is located in Finland which is known for its cold and snowy winters. That’s why we have such a passion for making functional headwear.

Superyellow comes from the country of pure and beautiful nature. The biggest inspiration to us is our Scandinavian roots; Lapland, the colorful nature, changing seasons and unique wildlife. We think beanies are for everyone and that’s why our collection includes headwear for both adults and kids.


All of our beanies are made in Finland and each beanie is produced with high attention to sustainability and quality. Every step of the production is carried out in Finland; designing, sewing and shipping. In Finland it’s cold during most of the year which has made us passionate to create the best possible wool products. 


We use only high quality and ecological materials. Merino wool comes from New Zealand and it is mulesing free. The farming of mulesing free merino wool is animal friendly as it is not painful for the sheep. Merino wool is non-itchy and breathable material. Natural heating and cooling makes it suitable for every season.

The cotton we use is knitted in Finland and it is certified to the Oeko-Tex standard 100. We also use organic cotton which is grown using methods and materials that have a low impact on the environment. The cotton we use is free of harmful chemicals.


Environment is highly respected in every action we take. Carefully chosen materials combined with local production reduces waste and transport emissions. All the materials such as packaging materials are re-used or recycled. Along making the best headwear our top priority is to improve new more sustainable ways of operating.